ABSTRACT
Film critic Mark Kermode's comments in The Observer online refer to the Shetland film group Maddrim Media. YouTube does not provide the locational or demographic data to assert that young people in Shetland produce more video than other similarly sized communities. However, it does work on the logic of the link and social network. By mapping these links within the online library of film it becomes apparent that since the launch of YouTube, there has been a boom in video-based creativity in Shetland, which is notably fecund for a community of c. Much communication on Maddrim's YouTube, Facebook and Twitter platforms comes from users closer to home, illustrating that Internet communication also engenders a sense of being 'embedded' in a specific physical location, community and culture. Shetland youth film culture has developed in a community that, if not isolated, is geographically separated and bounded: an island.
