ABSTRACT
Reading popular food blogs reveals an archive overly focused on the cultural experience, regardless of national boundary. This chapter explores how the food blog can be seen as a type of 'culinary autobiography', extending beyond the domestic sphere which many are intimately tied to and presented within to become a type of lifestyle construction that can include a full cast of characters, storylines, and reader participation. The gendering of the food blog space allows for insight into gender practices and ideologies embodied by the recurrent feminine performances presented. The continual conversation of food-centric blogs supports an interpretation of the consumption of primary texts, as well as wider social connotations about the role literary spaces play in contemporary understanding or construction of domestic ideologies, gender practice, and cooking and aspired lifestyle constructions represented in the narratives. Most blogs surveyed include professionally shot, full colour glossy photographs, with posts and entries accompanied by descriptive narrative commentary.
