ABSTRACT
This chapter outlines the strategic context and need from a business perspective, defines open innovation and crowd-sourcing, and then summarises inspirational examples of crowdsourcing applied to advancing business sustainability and social innovation. It describes different types of crowdsourcing and why it is such a powerful approach, then outlines examples of crowdsourcing applied to sustainability in particular. The chapter discusses and analyses examples of crowdsourcing applied to finding innovative solutions that advance sustainable and socially just businesses, economies and lifestyles and shares insights and learning from personal experience participating in a crowdsourcing challenge. It discusses the implications of open innovation and crowd-sourcing for leadership. The chapter describes about the amplified opportunity and impact potential if we dramatically expand the creative resources engaged in discovering, developing and accelerating design and implementation of these solutions through open innovation and crowdsourcing. It focuses particularly on the principles of the Principles for Responsible Management Education.
