ABSTRACT
This chapter proposes that stakeholder engagement can support peacemaking in violent conflict through corporate peacemaking (CPM). It outlines concepts in stakeholder theory/engagement, and then illustrates how companies can conduct CPM by applying a framework of 14 interventions. CPM helps bring disputing parties together for peace talks to halt/prevent violent conflict. CPM can demonstrate corporate responsibility, build peace and good relations with and between stakeholders, and protect the company and its reputation. The chapter particularly contributes to Sustainable Development Goal 16. In conflict-prone markets, it proposes, stakeholder engagement encompasses an added, critical role for managers: supporting peace. The chapter provides key concepts in stakeholder theory and engagement as applied, in particular, to conflict-prone countries. It focuses on CPM undertaken by transnational corporations (TNCs), business organisations (with TNCs as members) or business leaders representing TNCs. The chapter presents a CPM case study in Colombia, along with seminar plans, additional activities and further reading.
