ABSTRACT
In sport management, scholars need to acknowledge that new challenges in balancing the needs of higher education and the sport and entertainment industry will consistently emerge in profession. Sport management academicians must closely examine all aspects of business and academic methodologies to ensure that they are being conducted in the most effective and efficient manner. The sport management academy must seek answers that can serve the greater good. Utilitarian philosopher John Stuart Mill encouraged decisions to be made in accordance to his Greatest Happiness Principle, which states that "actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness". The changing sport management paradigm will also impact the scope, focus, and methodologies of sport management research. While some researchers already adhere to a similar model, perhaps this will offer a model for all participants in sport management education to consider.
