ABSTRACT
The modern novel that best demonstrates the continuing power of rhetoric is James Joyce's Ulysses. Although rhetorical devices figure in every episode of Ulysses, at times on every page, they are used most intensively, and appropriately, in the 'Aeolus' episode. Much as one may strive against it, any account of the use of rhetoric in 'Aeolus' ultimately declines to a list, Joyce uses so many different figures, many of them once or twice only, that it becomes difficult to synthesize them into any coherent sequence. Joyce also used some manual of rhetoric, probably nineteenth-century, which he may have shown to Stuart Gilbert when the latter was preparing his authorized explication of Ulysses in the late 1920s. The reference to 'technic' has Joyce using the correct Greek terms, as found in Aristotle, for the three kinds of rhetoric, deliberative, forensic, and panegyric. Joyce adapts rhetoric to the situation of a printing-press in more subtle ways.
