ABSTRACT
Most people watch television, it is hard to avoid. Teenagers watch somewhat less and older people somewhat more than the average. There is sometimes the tendency to think of the "mass" audience of television as one large being, faceless and formless, staring at the tube. Children make up a large percentage of the audience on Saturday morning from 7 a.m. to 12 p.m. and during the week in the after school hours from 4 p.m. to 6 p.m., when many parents are delighted to have such a cheap and effective babysitter. In addition to differences by age and sex, racial differences are one important area for exploration, especially if race can be separated from income and education as an independent factor in television viewing. Not only does the habit of watching television begin very early in life, but it also continues to hold the attention and interests of people well into old age.
