ABSTRACT
A company’s investor relations program employs many of the traditional tools of the trade, including investor targeting, presentations at conferences, road shows, analyst and investor meetings, facility tours, and day-to-day contact with the Street. It also works hand-in-hand with public relations, government relations and human resources within the company to ensure consistent, cogent communication. Investor relations is the subset of public relations and corporate communication that deals with a company’s relationship with the investment community. The demands of investors and regulators make investor relations among the most stimulating and academically rigorous of all communication disciplines. Investor relations requires knowledge of communication, finance, law, accounting and marketing. Regardless of how many shares a holder owns, all shareholders and the entire investment market are entitled to equal and simultaneous access to information about the company, which brings up the two key concepts of investor relations and corporate communications: Disclosure and materiality.
