ABSTRACT

Social enterprises (SEs) have been identified as valuable tools that can help solve societal problems. SEs are often driven by ideals and values rather than profit, they contribute to community well-being, and they enhance the production of social capital and solve marginalization issues. This chapter offers some definitions and a brief literature review concerning the features and attitudes of decision makers in SEs. The interviewees and focus groups participants were selected on the basis of their knowledge of SEs and their different position in the ecosystem, thus enabling us to gather quality information from several different points of view. Participants had to fill out a brief questionnaire featuring questions that allowed the researchers to determine whether or not the subject was eligible to take part in the experiment. The dependent variables used in our empirical research were related to the production and consumption choices made by the decision makers. These variables were inserted in the questionnaire.