chapter  Chapter 8
28 Pages

Business Intelligence and Analytics: A Big Data Paradigm

WithHeru Susanto

Currently, the most interesting subject discussed within the business community internationally is “big data.” Thus, the era of big data is born where a huge amount of raw data or information can be obtained and processed. This has enabled business managers to open new doors that could lead to the accomplishment of high pertinence and effective technological changes (paradigms). The rise of new informative accumulation technologies through certain analytical tools and softwares, has propelled information mining and investigation support and guides exploration strategies for management to use to their advantage. This surely aligns with the main objectives of the big data, where it helps management to have a diverse business view, which reflects data of the past and current records that analyze the organization performance.

This report will focus on how the big data paradigm has influenced the way businesses utilize business intelligence (BI) and analytics, how top managers have the capabilities of accessing vital information, and how to process the analysis quickly using sophisticated tools and software. It will also discuss what are the other issues that the paradigm shift of big data has brought, such as ethical matters on whether or not the action of these analysts in obtaining data with or without the knowledge of the targeted customer is considered right or wrong. This report will further analyze who would benefit from these shifts and does it give any leverage for any 174business in utilizing this huge amount of data against their rival competitors. Moreover, this report will analyze what other issues may arise due to this technological advancement of big data such as ethical issues.