ABSTRACT
This chapter aims to present the viewpoints of American grassroots museum practitioners, researchers and individuals entrenched in the front lines of social justice advocacy: people who advance museums, visitors, and museum professionals in the exploration of social justice advocacy. It presents a multi-layered call to the museum professional community. The chapter explores the promotion of self-reflective practices for individual museum professionals in all positions. It focuses on self-examination and evaluation techniques for museums and institutions. The chapter explains the expansion of museum studies curriculum to equip individual museum professionals with stronger examples of social justice endeavors through museums, as well as through pathways for emerging museum professionals and students to articulate their professional activism through shared social justice goals. It analyses the case for significant integration of grassroots efforts into existing museum professional organizations to fulfil a social justice advocacy mission in natural alignment with the overarching goals of the 21st century museum.
