ABSTRACT

Most of the research has focused on nation-states’ use of various forms of political communication, whereas less attention has been paid to international organizations (IOs). This chapter examines IOs’ political communication within the security field by way of a case study of North Atlantic Treaty Organization and the European Union (EU). It explores in more detail when and why IOs communicate, including opportunities for and obstacles to achieving the aims of their communication. The chapter shows how adversaries play an important role in contributing to the development of new communication practices in an era of digitalization, with developments concerning Islamic terror organizations, such as Islamic State, serving as the best example. In national political systems, personalities, conflicts and divisions are the lifeblood of political reporting and the main way in which citizens make sense of politics. The EU engages in a variety of policy activities such as international negotiations regarding trade, climate change, development and finance.