ABSTRACT
In the crowdfunding domain, individuals are typically allowed to post one or more fundraising projects via Kickstarter and Indiegogo-like online platforms. The requests can include causes such as new product/service development (Belleflamme et al., 2014; Mollick, 2014; Sheldon and Kupp, 2017), artistic works (Boeuf et al., 2014; Figliomeni, 2014a; Figliomeni, 2014b; Mixon et al., 2017), journalistic concepts (Jian and Usher, 2014; Carvajal et al., 2012; Sanchez-González and Palomo-Torres, 2014), scientific endeavours (Weigmann, 2013; Özdemir et al., 2015; Wood et al., 2013; Otero, 2015) and philanthropic activities (Saxton and Wang, 2014). Therefore, anyone who is interested in becoming a backer or supporter for a particular project can pledge a small amount of contributions.
