ABSTRACT
When deciding which food to eat, memory is accessed and affinities with food are recalled. From flavours to people, shapes or colours, locations or sounds… a whole variety of references can be connected with food and confer another dimension to it. Those same references can impact and influence the creation of a menu. The research work presented here, using the autoethnography method, consists of the creation of a menu “Alimento”, which was served in an experimental dinner. The creative process began with the recreation of authentic Portuguese flavours, altogether with stories and childhood memories, which inspired and shaped the dishes presented in each of the 12+1 moments composing the menu. In order to enhance the experience and establish a more intimate relationship with the diners, mixed media and unusual scenarios, provided a multisensory surrounding, whose creation was supported on recent scientific researches involving multisensory eating experiences.
