ABSTRACT
This qualitative study aims to investigate the perceptual dimensions, structures, potential patterns between the social, emotional, sensory, functional and cultural attributes of Turkish Coffee Drinking Experience (TCDE) and the culture expressed by Turkish people as a part of their daily lives. A mixed method qualitative analysis technique is employed to extract sedimented codes of Turkish Coffee (TC) culture and to detect patterns the among the codes. TCDE will also be examined by focusing on the relationship between the coffee cup and the moments of drinking as pleasurable experience.
