ABSTRACT
This chapter presents the RESPONSE model, a means of adding value or innovating in the small enterprise based on the key aspects of corporate social responsibility (CSR). Although CSR is mostly a product of the 20th century the CSR movement has become a global phenomenon. Research methodology is presented followed by the project findings and main result: the RESPONSE model for sustainable innovation. On a basic level, the model is the end result of development regarding the virtuous circle concept. The reality of the bi-directional system is shown through the four spheres: social, relationship, organisation, and process. Classic innovation diffusion theory is presented as a useful basis for considering longer-term mainstreaming, and the story of Metalquimia shows that CSR and innovation have an opportunity to co-evolve in the enterprise, with better connectivity able to create greater value and sustainability in the long term.
