ABSTRACT
This chapter presents details of the case study, including a presentation of the context in which the Slow Food movement emerged, the relevant actors involved and the historical development and strategies of Slow Food. It comments briefly on the accomplishments and results of Slow Food regarding change in sustainability performance. The chapter focuses on the potential for diffusion and scaling up of Slow Food, and provides an example of the establishment of Slow Food in Poland. Slow Food was established as a counteraction to the spread of fast food and its connotations or values. Slow Food intended to reinforce the still existing, but weakened, traditional sociotechnical system and to fight the kind of standardisation of food and culture that they argue McDonald's represents. Slow Food has spurred many local initiatives, which often have had positive effects on the environment as well as giving rise to social and economic improvements.
