ABSTRACT
The greater popularity of concepts such as 'social entrepreneurship' and 'authentic business' reflects the desire of people to work in ways that are good for humanity, rather than merely being less bad. People who work on corporate responsibility can be regarded as a social movement, and a new profession. People need to find ways of succeeding in their organisations, by transforming those organisations to succeed in societies, by transforming those societies to succeed in the world. Transcending leadership is a form of action that transcends the need for a single leader, by helping others to transcend their limited states of consciousness and concern and inspire them to also lead for the common good. Recognising that capitalism is the larger system within which we operate, transforming capitalism to a sustainable and just means of socioeconomic organising is the key challenge for real business leaders.
