ABSTRACT
A first meeting of Migros and World Wide Fund (WWF) managers was held in Zurich. Robert Keller of Migros was joined by Willi Eisele, Migros' purchasing manager for vegetable oils, and Andrea Ries, a member of the board of WWF Switzerland. Robert Keller and Willi Eisele became interested in collaborating with the WWF on the palm oil issue. On an international scale, Migros ensured that the sustainability of palm oil was put on the agenda of businesses and federations. On April 6th, 2001, the WWF informed Migros on the plan of three global non-governmental organizations to conduct a joint campaign on the deforestation of the rainforests. Migros thus contacted the WWF Switzerland in early 2000 in order to explore the possibility of a partnership for the creation of a sustainable palm oil supply chain. By establishing contact with the WWF, Migros entered discussions with a partner that was highly respected in Swiss society.
