ABSTRACT
Body Shop was regarded by many as one of the pioneers of modern corporate social responsibility. In the late 1980s, Body Shop purchased its first Community Trade product (CTP). Through CTP, Body Shop sourced products from marginalized communities for a fair price in a sustainable way. Body Shop published and distributed globally "The Body and Self Esteem," to raise awareness of the issue of self-esteem and generate debate on the subject. In 1996, Body Shop presented the European Union with a petition signed by over 4,000,000 people, which at the time was the largest petition against animal testing. For instance, in 1998, Body Shop Australia ran a "Thumbs Up for Reconciliation" campaign in support of reconciliation between black and white Australians. In 2000, Body Shop launched its Human Rights Awards. Body Shop supported materials and technologies that caused minimal harm to the environment and promoted the use of renewable resources and sustainable ingredients.
