ABSTRACT
This chapter suggests that companies that wish to be truly green need to include all business elements, which are categorised here as their missions, employees, operations, facilities and sites, and products and services. Business ecology refers to the full ecological synchronisation and integration of a business with the sites that it inhabits uses and affects. Pollution imposes costs on business and government as well as on the health of humans and other species that are affected by it both now and in the future. The need to green employees has been addressed in the green business literature. The business ecology process described here emerged from blending the strengths of multiple sets of sustainability and green business principles. This first meta-principle acknowledges the role of commitment in business ecology. Alignment refers to the company's need to align all of its elements—including its vision, values, goals and organisational structure—to business ecology.
