ABSTRACT
The confluence of several distinct trends is rapidly increasing the relevance of sustainability to mainstream companies. First, investors increasingly see forwardlooking non-financial metrics as key to understanding a company’s true value. Second, a wide range of stakeholders demand ever-greater transparency from multinationals on impacts and management of responsibilities to society at large and the environment. For example, a few years ago, Nike’s reputation was already at stake when the CEO realized that labor conditions in Asia actually mattered to its consumers in New York.
