ABSTRACT
Can a company be green and make money? Trane’s founding Director of Environmental Affairs, Eugene Smithart, likes to say, “The only way for a business to be green is to make green.”1 Known as “Smitty,” he adds, “At Trane, we firmly believe the future belongs to those who develop technology that is good for business as well as the environment-technology that delivers the highest efficiency and the lowest emissions on a documented, sustainable basis. We will continue to prosper and grow as a business if we help our customers protect the environment.”
