ABSTRACT
Some scholars are seeking to integrate sustainataility into core conceptions of business. In this chapter, the author explores how issues pertaining to ecology, sustainability and social justice could be integrated into business education. She advocates the matching of form to content in educating for sustainability. The author outlines key educational choices made in designing the degree, describes the teaching practices adopted and reviews some of the learning achieved, based on staff experience and extensive participant feedback. She shows how we designed and teach a programme founded in action research. Action research has been a robust and pliable base from which to develop the Master's course in Responsibility and Business Practice. The Master's course in Responsibility and Business Practice involves engaging with potentially disturbing and upsetting issues, such as stark information about ecological degradation and global poverty, doubts about mainstream business assumptions and challenges to people's mind-sets and lifestyles.
