ABSTRACT
Environmental managers often speak of the need to disseminate sustainable business thinking throughout a company, of communicating beyond the 'green wall'. The goal of education for sustainable business is for employees to learn new ways of thinking about connections between the natural environment and their business. Management thus begins to create a new vision of building a sustainable business—a process that will continue in the future—and scepticism about the environment theme as a passing fad diminishes. The Natural Step is a framework that guides a company through a stepwise process from understanding the unsustainable nature of society's current condition to integrating sustainable business thinking into its strategy. Coalition for Environmentally Responsible Economies, is an alliance of investor, environmental, labour and public-interest groups that works to enlist companies to adopt its ten principles of sustainable business practices. Several companies found ways to connect ideas about sustainable business to existing core values and capabilities.
