ABSTRACT
In this chapter, the author shows how addresses sustainability issues in a systematic way provides new profit opportunities. He includes a template of potential business benefits of sustainable development (SD) that can be used as a sustainability business case simulator. To illustrate the financial benefits of sustainability, the author uses a hypothetical company from the computer industry—a composite of the five largest high-technology companies based on Fortune 500 1999 data. He explains quantify the benefits for SD Inc. in each of the seven areas. When company such as SD Inc., makes the internal communications and educational investment in sustainable development, it lays the foundations for significant savings, revenue and employee productivity opportunities in seven areas of potential benefit: easier hiring of the best talent; greater retention of top talent. The seven areas of potential benefits also increased employee productivity; reduced expenses for manufacturing; reduced expenses at commercial sites; increased revenue and market share; and reduced risk and easier financing.
