ABSTRACT
This chapter examines the concept of stakeholder management and offering: an integrated framework that describes the key aspects of stakeholder management; theoretical logic that explicitly links stakeholder management to important outcomes; and future directions for thinking about stakeholder management. The evolution of the stakeholder research domain has been driven by the constantly shifting attention of stakeholder researchers, who have turned their gaze, over time, from one aspect of stakeholder management to another. A company manages its relationship with any given stakeholder group—be it a segment of employees, customers, stockholders or local community—through specific processes and structures. The first important piece of procedural-across stakeholder management is the extent to which multiple stakeholders have some degree of representation when decisions that affect multiple groups are being made. Describing the substantive dimensions of stakeholder management involves more than the social, or behavioural, character of a company's behaviour.
