ABSTRACT
This chapter addresses the extent to which the increasing demand for corporate environmentalism has penetrated institutions of higher business and management education. It presents the results of an empirical study in four EU member states, based on an analysis of several thousand pages of material collected from forty business schools and universities, twenty of which were visited and interviewed. The sample of business schools was selected with the assistance of 78 leading European experts in the field of environmental management, thereby ensuring that cases were chosen from the leading edge of curricula greening. In the majority of institutions visited and/or analysed, graduate courses in environmental management-related issues are typically disciplinary and specialised in nature. None of the ‘normal’ institutions offering an MSc degree have fully integrated the environment into existing curricula. In a few cases, however, a more interdisciplinary strategy has been implemented.
