ABSTRACT
Business strategy (BS) has been a serious academic subject for several decades, while corporate social responsibility (CSR) is a relatively new phenomenon. This chapter explores the discursive nature of BS and the CSR concept and practice with the aim of: identifying similarities and differences between the two concepts; and establishing what are the implication of these similarities and differences for the future development of BS and CSR and whether BS provides the channel for broad diffusion of CSR either as an integrated component of business strategy philosophy or as a diffusion model. It presents a three-dimensional framework consisting of: philosophy; elements of BS/CSR process; and outcomes. G. Davis offered the following succinct description "the firm's consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with the traditional economic gains which the firm seeks".
