ABSTRACT
Profit is an integral part and a tangible way of evaluating a company's growth; however, it is not the only objective. Stakeholder view proposes a relational concept of a company that does not choose profit maximisation as its only objective priority—and therefore only takes shareholders' needs and interests into consideration—but one for which consideration of the interests of all stakeholders becomes an indispensable factor. The word 'sustainability' would be meaningless without considering a new way of understanding value: 'creating value' in business simply meant making higher profits than the competition and dividends to distribute to those providing the capital. Michael E. Porter and Mark R. Kramer, in their article 'Creating Shared Value' published in the Harvard Business Review, stated: 'The solution lies in the principle of shared value, which involves creating economic value in a way that also creates value for society by addressing its needs and challenges.
