ABSTRACT
Since mid-2011, PepsiCo’s Chairman and CEO, Indra Nooyi (Nooyi), had been facing some difficult questions. During the first five years of her tenure at the helm of the consumer packaged goods major, Nooyi had been credited with transforming PepsiCo by spearheading the company’s sustainable development journey with her ‘Performance with Purpose’ strategy. But since mid-2011, she had been facing criticism that this had come at the cost of marketing and positioning of PepsiCo’s products to boost sales.
