ABSTRACT
Skeptics will find as much wrong with “Human Action in Business” as they already do with “Business Ethics”. Praxiology's stress upon effectiveness as well as efficiency presupposes a nonreductive understanding of human action that is open to ethical reflection. Corporantes, Inc., has developed an instrument, The Corporantes Pathfinder Notebook (CPN), that embodies praxiological principles as first formulated in the writings of the founder of American pragmatism, Charles Sanders Peirce, and sets them to work to enable persons to become more effective in pursuing the goals of the corporations that employ them. The CPN is the result of an ongoing collaboration involving an academic, a private consultant, and a business executive. The CPN is not an abstract refutation of Alasdair Maclntyre's philosophical doubts about the morality of management; it is, instead, a workbook for those who think they know that such doubts are groundless.
