ABSTRACT
In the face of technical and economic progress, the growing diversity and complexity of the world of economic relations, the subject-matter of business ethics, namely, the identification and construction of ethical world in this world, becomes ever more complicated. If business ethics is supposed to analyse moral rules in the economic world and not all rules of action in this sphere, there should be some way of identifying these rules; we should be able to distinguish moral rules from praxiological, legal and so organisational rules. The lack of an unequivocal criterion for distinguishing moral from non-moral norms does not preclude the possibility of stating certain characteristics on whose basis, in certain circumstances, certain norms can be classified as moral norms. Since striving for someone else's welfare is often regarded as a defining characteristic of the concept of an ethical norm, it is very difficult to resolve the dispute by attributing a selfish motivation to one of the sides.
