ABSTRACT
In many ways, the shift towards business and economics coverage is motivated by a simple concept: the bottom line. Along with business and economics pages come advertisers who want to reach the educated, more affluent readers that those pages attract. Expanded business coverage is also a sign of the dramatic economic changes that have taken place in the 10 years since the angry mobs escorted Nicolae Ceausescu and his wife to their gruesome end. "Business reporting was an important element of the transition," says Adam Michnik, the famous Solidarity activist who is editor in chief of one of the great successes of the Polish transition, Gazeta Wyborcza, Poland's largest daily with a circulation of 591,000. Perhaps the most important force helping to change the role of the business and economics press in Central and Eastern Europe is the suddenly growing interest of foreign investors.
