ABSTRACT

Fiske describes the Stereotype Content Model (SCM). It proposes that what people want to know first about other individuals and groups is their intent for good or ill – that is, their warmth. People’s second information-seeking priority is whether the others can enact their intent – that is, their competence. SCM data come from varied methods, and the dimensions generalize across domains. Others have picked up this approach, suggesting its utility, but future challenges remain, as the closing section illustrates. In this book collecting research programs relevant to agency and communion, this chapter concentrates on what the SCM offers distinctively.