ABSTRACT
In this chapter, I explore the ‘micro-politics’ of right-wing populism. I discuss adequate qualitative and quantitative methodologies to analyse the exclusionary rhetoric of such parties and focus on the Austrian Freedom Party (FPÖ) and the presidential election campaign in Austria (2016). To explain why such parties and their programmes are successful, we need a careful context-dependent, multi-methodical, multi-modal and critical interdisciplinary analysis of the ‘micro-politics’ of the Far Right; that is how they actually produce and reproduce their ideologies and exclusionary politics in everyday politics, in the media, in campaigning, in posters, slogans and speeches, travelling from backstage to frontstage, thus normalising extreme right agenda and policies.
