ABSTRACT
This chapter shows that consumption as well as cultural differences such as individualism, punctuality, and territorialism is due to the North-South differences in climate ranging from the arctic to temperate to tropical climates. For inhabitants of tropical climates, saturated fat comes from olive oil, coconut oil, and avocado, for example, Northern Europeans depend on animals for clothing materials and, therefore, their preference is for wool and leather. Whereas, warmer climate cultures have access to cotton and linen. Northern Europeans prefer multiple layers and tight-fitting clothes to create insulation, but in warmer climates loose, single-layer, free-flowing garments that provide ventilation are more prevalent. In tropical climates, the preference is for clay and bricks. Wood material is indeed undesirable in tropical climates due to termites and other insects. High ceilings are most prevalent in hot and humid climates to allow air to rise. The color preferences are significantly different for homes in arctic, temperate, and tropical climates.
