ABSTRACT
In order to be successful, entrepreneurial ventures in the healthcare sector need to be innovative in the way they create and deliver value to healthcare stakeholders. However, different constituencies might hold a wide array of different views on what constitutes “value,” which creates potentially conflicting claims for healthcare providers and entrepreneurial ventures, ultimately undermining their effectiveness and survival chances. This chapter first provides an overview of the multifaceted concept of value in healthcare, and brings the reader to appreciate the new paradigm of “value-based healthcare.” Once the concept of value has been clarified, the lens of hybrid organizations is used to highlight the challenges faced by different types of organizations along the healthcare provision value chain. A gradient of complexity emerges among organizational actors, which pinpoints areas that might be more or less attractive for entrepreneurial attention.
