ABSTRACT
This chapter introduces the application of ego network analysis methods to the study of perceived personal networks in the festival, event and creative industries. From an opening critique of traditional stakeholder analyses, which lack the detail necessary to adequately reflect the experiences of individuals in these industries, two case studies are used to introduce and apply this form of social network analysis. Examination and comparison of the cases reveals compositional and structural elements of the two networks, providing evidence of the individuals’ social capital and brokerage potential. The potential for network analysis to reveal a person’s power within their community is considered.
