ABSTRACT
Newspapers can be regarded as a daily environment in which public discourse about science and technology finds a connection to other issues, such as politics, economy or sports. The flow of news related to technoscience offers some opportunities for analysing the cultural authority of science through media attention. The overlapping of micro events, thematic issues and hypes in that great narrative can be interpreted as evidence that the attention devoted by the media to technoscience is a combination of the standing to attention efforts made by scientists and the relevance recognised by society. The recurrent attention devoted by the media to these thematic issues cannot be regarded as cyclical because most coverage in the newspapers depends on specific events attracting media attention in a scattered way. The fluctuant stability of the technoscientific salience in the newspapers also seems to suggest that the supposed medialisation of science should be regarded carefully.
