ABSTRACT
It is usual to think of price as the amount of money we must sacrifice to acquire something we desire. But from the producers point of view price is the sophisticated instrument of the commercial firm’s policy. There are two approaches to pricing: the cost-based pricing taking into account the actual production and sale costs and the value-based pricing that take into consideration the value of the goods for the buyer. The majority of Russian enterprises has been using the cost-based pricing till now. Obviously the second way is more efficient because knowing buyer’s needs you will sell more. But it is not right practice to move from cost-based practice to value-based practice ignoring old traditions. That is why author proposes using economic-and-mathematical models to combine these two approaches. The parametric price model is such a method that set price depending on the basic consumer parameters of the goods.
