ABSTRACT

Regional Tourism Organizations in Slovakia play important role in destination management. They are understood here as decision makers with an influence upon achieving a tourism goal of Slovakia. The goal was set in Manifesto of the Government of the Slovak Republic 2016–2020. The goal includes apart from others encouraging destination management. The paper discusses information selection and their use in improving competitiveness of tourism sector as whole. The questions were answered by DMO located all over Slovakia and their answers allowed us to see behind a curtain of decision making and find out, which information are used preferably. The outcome of this paper is to provide an overview of how decision makers use information so far and suggest more possibilities for exploiting existing data in order to support destination management in Slovakia.