ABSTRACT
This research is intended to explore the hablumminannas (relationship among human beings) in the Muslim Consumers’ Religious Behavior (MCRB) model. Different from other previous studies on Muslim religiosity that mostly apply a one-to-one measurement of Christian or Western terminologies, this study applies an Islamic concept derived from the Quran and Hadith. 378 data sets were analyzed by using structural equation modeling. The finding shows that consumers have high levels of hablumminannas behavior, and the development measurement of the MCRB’s constructs proves to be valid and has achieved an acceptable goodness-of-fit to the model. By analyzing the MCRB, marketers are able to plan a suitable marketing strategy in Muslim marketplaces. This research is limited to only exploring the hablumminannas behavior as the continuity of previous research of hablumminallah (relationship with Allah) measurement within the third-order Confirmatory Factor Analysis (CFA) of MCRB model, while the complete measurement will be analyzed in a further research.
