ABSTRACT
This chapter analyzes the discursive rules and performances that make possible the emergence of financial expertise as a discursive strategy in documentary films. The term "financial wisdom" points to a hegemonic position that claims to be superior to other perspectives. It is a communicative device that opens up unequal imaginary relations and positions for further communicative impacts at different points in time and space. The chapter shows how, in documentary film, different discursive and narrative strategies come together and establish a communicative mechanism. It focuses on the 2012 BBC documentary The Great Euro Crisis by Michael Portillo, a filmmaker and storyteller who is a British Conservative, a former minister in the Major cabinet and an advisor to the Thatcher government, who presents himself as a "self-confessed Eurosceptic." The chapter explains the analytical differences between story, narrative and utterance, and why this differentiation makes sense from a discourse analytical viewpoint.
