ABSTRACT
In production design, the goal is to create the worlds in which the animated characters move: The surroundings and characters must go together to create the impression of a believable animated universe. Like the mastery of language for a writer, a basic knowledge of color theory is almost indispensable for any production designer. The three main variable properties that can be used to create color are hue, saturation, and tone. Harmony between colors can be produced by similarity between these parameters. Contrast results from differences between hue, saturation and tone of colors. Sufficient contrast can be produced already by strong differences in just one of these factors. The color scheme must correspond to the content-related development of the film. As is generally the case with production design, the design is intended to support and illustrate the communication of the story. The color script could be called the "dramaturgical map" of a film's color design.
