ABSTRACT
Modern societies are characterised by the structural requirement to persistently grow, accelerate and innovate. The structural imperatives for growth, acceleration and innovation are institutionalised via the principles of self-reflection, self-correction and optimisation in social organisations such as job centres, welfare agencies and organisations of educational as well as professional coaching. As clients are made to internalise and normalise requirements for constant self-reflection, self-assessment, improvement and prevention, their desire for a good life and for self-realisation itself becomes a driving force in the process of social transformation. As systemic imperatives are translated into individual aspirations, those aspirations are then translated into systemic engines for growth, acceleration and innovation that safeguard the functioning of dynamic stabilisation. Organisations such as welfare and counselling or coaching agencies provide the 'missing link' between systemic requirements for growth, acceleration and innovation as well as individual orientations towards a good life. The systemic pressure to increase and optimise thus creates social 'victims' via the overextension of organisational agents.
