ABSTRACT
Both museums and stores maintain their primary goals while also freely appropriating strategies from each other. Museum exhibitions of vernacular design aim to highlight the historical, cultural, and aesthetic value of the objects we use and consume while also acting as an agent in influencing an elite taste and subsequent consumption. Conversely, while stores in general rely on consistent market exchange and growth for their survival, some have shifted their objectives beyond just sales by presenting themselves as an educational resource. To a certain extent, a store is able to bypass the limitations of interacting with objects installed in museums. The display protocols developed by museums and adopted by stores to help us see objects with a certain 'lack of noticeability' augment the intrinsic value of a design object. In turn, the limitations of thee strategies are antithetical to everyday objects, which are designed for haptic engagement.
