ABSTRACT
The present chapter developed a model of cognitive analytics to explore the relationship between the Internet of Things, big data analytics and decision making. Central to this model is the role of cognition, interpretation and sense making. The Internet of Things provides the opportunity to collect vast amounts of data and analytics and improves the ability to analyze the data collected. However, to make sense of the data available, one needs knowledge and expertise. In addition, experience and intuition still remain ‘relevant’ when individuals make decisions. Although a cognitive analytics perspective of the Internet of Things and big data analytics is promising, there is a paucity of management research addressing this topic. Hence, the chapter calls for further research on the role of cognition, interpretation and sense making in using big data and analytics in the age of the Internet of Things.
