ABSTRACT
Developments in information and communication technologies (ICTs) have transformed communication across the world. This chapter will examine the current state and future implications of ICT integration into festival experiences and will focus on ICTs used by attendees in festival settings; specifically, the Internet, MDs and social media use will be explored. The evolution of ICT, including the computer, Internet and World Wide Web (WWW), has transformed society over the course of the 20th and 21st centuries. The Typology of Human Capability (THC) presents experience-enhancing digital opportunities. The THC assumes that digital technology gives people the opportunity for connecting and doing individually or as a group. Theories describing user acceptance of technology provide a comprehensive understanding of the factors affecting ICT adoption in festival settings relevant to both current and future technologies. The integration of emerging technologies into the festival context allows festivals to offer novel experiences and add value for attendees, when integrated appropriately.
