ABSTRACT

Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy.

However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity.

With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.

part I|2 pages

The link between quality and identity

chapter 2|15 pages

The identity quality of restaurants

11An affordance to the tourist ecumene? The example of the Christopher Coutanceau restaurant in La Rochelle

chapter 3|32 pages

Gourmet tourism as part of a territorial branding strategy

The example of Auvergne

chapter 5|23 pages

The real and imaginary Alentejo

Overlapping perspectives on the various strategies for agricultural and tourism development in this Portuguese region 1

chapter 6|25 pages

Gastronomy and identity in tourism development

The role of festivals in the Province of Cordoba

part II|2 pages

The link between quality and diversity

chapter 8|16 pages

From entrepreneurship to local development by a central actor or the dynamics of the links between quality and diversity

145The example of the Longjing Caotang restaurant in Zhejiang Province, China

chapter 9|10 pages

The Cognac vineyard region

Territorial quality as a focus of tourism development in the context of a globally consumed product

chapter 10|20 pages

Diversity of local food production models and local development

A comparative analysis of food production strategies

part III|2 pages

The link between quality, innovation and creativity

chapter 11|21 pages

Craft beers and beer festivals

193Exploring the potential for local economies and gastro-tourism in the UK

chapter 12|15 pages

The luxury turn in wine tourism

Still good for local development?

chapter 13|16 pages

Urban experiential value creation platforms

The case of Eataly in the city of Florence

chapter 15|6 pages

Gastronomy, local development, and the quality issue

A provisional conclusion